Open To Work
Karl Chan
Digital Marketing/AI Expert
About me
I'm an AI-driven Marketing Professional specializing in digital strategy, content creation, and performance marketing. With over three years of experience, I've collaborated with diverse businesses, understanding their unique challenges and helping them enhance their online presence and B2B engagement.
Why should you choose me?
My value lies in leveraging AI tools and data analytics to deliver tangible results, from revitalizing LinkedIn engagement (achieving a 3000%+ impression increase) and optimizing Google Ads for better ROI, to driving sustainable growth and enhancing brand impact. I am a proactive learner, constantly exploring new technologies.
My short-term goal is to secure a challenging Marketing role where I can further apply AI to significantly boost campaign performance and contribute to strategic business growth. Long-term, I aim to become a specialist in providing AI-powered solutions that help businesses achieve broad strategic objectives, from market expansion and brand leadership to operational excellence.
Let’s connect if you’re seeking a forward-thinking marketer dedicated to achieving measurable success through innovative AI applications. Together, we can explore how to elevate your brand and drive impactful results in the digital landscape.
What I Can Help You With:
Digital Content Marketing
I bring a wealth of expertise to digital content marketing, with a demonstrated ability to create and distribute strategic content that delivers results. My work includes crafting multiple Xiaohongshu posts for companies, each consistently garnering 10,000 to 25,000 views within seven days of publication, showcasing my knack for engaging audiences. I skillfully utilize tools like Canva and AI platforms such as Leonardo.ai to design visually striking materials that capture attention. By leveraging AI to generate compelling content, I enhance marketing outreach and elevate brand visibility, ensuring your message resonates with the right audience.
Web Development
With hands-on experience overseeing web back-end operations across two companies, I have developed a strong foundation in managing web-related projects. My collaboration with outsourced web development firms has equipped me with the insights to ensure seamless project execution and high-quality deliverables. As an experienced professional, I can guide you through your web initiatives, keeping operations running smoothly while helping you navigate and avoid common challenges, ultimately delivering a robust online presence tailored to your needs.
Process optimization
As an adept AI professional, I excel at harnessing a variety of AI tools and applying best practices to streamline processes. My expertise lies in integrating AI with CRM systems and other advanced technologies, boosting efficiency and unlocking the transformative potential of AI for your business. Whether supporting AI-driven projects or optimizing workflows, I ensure smooth implementation and minimize risks by steering clear of typical pitfalls, providing you with reliable and innovative solutions.
AI-Powered Data Collection and Organization
I bring cutting-edge expertise to AI-powered data collection and organization, enabling me to swiftly gather and structure vast amounts of information with precision and efficiency. By harnessing advanced AI tools, I streamline the process of data analysis and synthesis, delivering actionable insights tailored to your business needs. My proficiency in utilizing AI platforms ensures that I can quickly identify trends, compile comprehensive reports, and organize data in a way that enhances decision-making. Whether you require market research, competitor analysis, or customer insights, I ensure seamless data management, minimizing errors and maximizing the value of your information assets, providing you with a competitive edge.
Strategic Google Ads Management
With a deep understanding of Google’s advertising ecosystem, I craft and optimize campaigns that align with your goals, ensuring every dollar spent delivers measurable results. My skill in utilizing AI-driven tools enhances ad performance by refining targeting, adjusting bids, and creating compelling ad copy that resonates with your audience. Whether you are launching a new campaign or optimizing an existing one, I am able to avoid common pitfalls such as overspending or poor targeting, ultimately delivering a high-impact online advertising presence tailored to your brand’s success.
Digital Transformation Strategy
With a deep understanding of AI, data analytics, and modern web solutions, I can help your business seamlessly integrate digital tools into every facet of your operations. My approach focuses on automating processes, optimizing customer experiences, and fostering a data-driven culture that empowers your team to make smarter, faster decisions. Whether it’s implementing AI-powered systems to streamline workflows or redesigning your digital presence for greater impact, I ensure your transformation is strategic, scalable, and aligned with your long-term goals. By avoiding common pitfalls and prioritizing innovation, I deliver solutions that not only modernize your business but also position it for sustained growth in a rapidly evolving digital landscape.
Skills
My Experience
Dec 2024-Present
Logos Packaging Holdings Limited
Marketing Executive
• Transformed LinkedIn page using an AI-powered content strategy, achieving 14,340 organic impressions (+3017%) (Feb-May 2025). Highlights include a post with 10.9% engagement (05/19) and effective use of video (7.63% engagement on 03/26 video).
• Revitalized Google Ads (HKD 5K/month budget): Fixed issues with ad targeting & tracking, and launched new data-driven campaigns for key markets (Thailand, Indonesia, Philippines) focused on quality leads & ROI, with the strategy endorsed by a Google Ads Specialist.
• Improved SEO & User Experience (UX): Wrote SEO blog content that boosted search rankings, built quality backlinks, initiated a server upgrade for website speed (in progress), and added a WhatsApp button to enhance visibility and lead capture.
• Played a key role in the new website project: Reviewed site frameworks, identified bugs, proposed improvements (like server speed), and used AI to efficiently input content.
• Provided Sales & Operations Support: Compiled 154 qualified B2B contacts from industry sources, managed client sample shipments (FedEx/DHL), and created an Excel-based sample inventory system that improved team efficiency.
Oct 2022-Sep 2024
Flybox Locker Company Limited
Business Development Executive
• Drove profitability by sourcing cost-effective products (60% original cost) and reselling them at a 3-4x markup (e.g., iPad charging carts, ABS Lockers).
• Spearheaded market expansion for "EasyBox Storage," securing a new operational site in a key residential area (East Point City, Tseung Kwan O).
• Achieved significant brand visibility via Xiaohongshu (Little Red Book) marketing, with multiple posts garnering 10K-25K views each within 7 days.
• Managed website development & digital presence: Achieved first-page Google rankings for key terms, boosted SEO score to 92/100, and reduced website spam by 80%.
• Delivered customized locker design solutions for major clients (including K11) and utilized AI for innovative tasks (e.g., new company logo design).
Nov 2021-Sep 2022
Hung Fat Ho Food Limited
Marketing Executive
• Planned, executed, and reviewed marketing activities and promotional campaigns to boost brand awareness and sales for food products.
• Conducted market research and data analysis to develop effective marketing strategies.
• Successfully increased the value of the boss's restaurant during tough economic times. This involved redesigning menus, creating promotional posters, and taking professional food photos, which contributed to the restaurant being sold at a good price.
• Managed in-store marketing at Meyer Cookware's Kwun Tong store for the company's products. This included designing eye-catching posters (using Canva & Photoshop) to attract customers and regularly visiting the store to check stock, talk with customers, and gather market feedback from Meyer staff.
• Designed effective vehicle wrap advertisements for the company's delivery vans (using Canva & Photoshop), which promoted products across Hong Kong as the vans made deliveries, significantly increasing brand visibility.
Portfolio and Certificate
