About me
About me
I'm an AI-driven Marketing Professional specializing in digital strategy, content creation, and performance marketing. With over three years of experience, I've collaborated with diverse businesses, understanding their unique challenges and helping them enhance their online presence and B2B engagement.
Why should you choose me?
My value lies in leveraging AI tools and data analytics to deliver tangible results, from revitalizing LinkedIn engagement (achieving a 3000%+ impression increase) and optimizing Google Ads for better ROI, to driving sustainable growth and enhancing brand impact. I am a proactive learner, constantly exploring new technologies.
My short-term goal is to secure a challenging Marketing role where I can further apply AI to significantly boost campaign performance and contribute to strategic business growth. Long-term, I aim to become a specialist in providing AI-powered solutions that help businesses achieve broad strategic objectives, from market expansion and brand leadership to operational excellence.
Let’s connect if you’re seeking a forward-thinking marketer dedicated to achieving measurable success through innovative AI applications. Together, we can explore how to elevate your brand and drive impactful results in the digital landscape.
My Skills
Experience
Dec 2024-Present
Logos Packaging Holdings Limited
Marketing Executive
• Transformed LinkedIn page using an AI-powered content strategy, achieving 14,340 organic impressions (+3017%) (Feb-May 2025). Highlights include a post with 10.9% engagement (05/19) and effective use of video (7.63% engagement on 03/26 video).
• Revitalized Google Ads (HKD 5K/month budget): Fixed issues with ad targeting & tracking, and launched new data-driven campaigns for key markets (Thailand, Indonesia, Philippines) focused on quality leads & ROI, with the strategy endorsed by a Google Ads Specialist.
• Improved SEO & User Experience (UX): Wrote SEO blog content that boosted search rankings, built quality backlinks, initiated a server upgrade for website speed (in progress), and added a WhatsApp button to enhance visibility and lead capture.
• Played a key role in the new website project: Reviewed site frameworks, identified bugs, proposed improvements (like server speed), and used AI to efficiently input content.
• Provided Sales & Operations Support: Compiled 154 qualified B2B contacts from industry sources, managed client sample shipments (FedEx/DHL), and created an Excel-based sample inventory system that improved team efficiency.
Nov 2021-Sep 2022
Flybox Locker Company Limited
Business Development Executive
• Drove profitability by sourcing cost-effective products (60% original cost) and reselling them at a 3-4x markup (e.g., iPad charging carts, ABS Lockers).
• Spearheaded market expansion for "EasyBox Storage," securing a new operational site in a key residential area (East Point City, Tseung Kwan O).
• Achieved significant brand visibility via Xiaohongshu (Little Red Book) marketing, with multiple posts garnering 10K-25K views each within 7 days.
• Managed website development & digital presence: Achieved first-page Google rankings for key terms, boosted SEO score to 92/100, and reduced website spam by 80%.
• Delivered customized locker design solutions for major clients (including K11) and utilized AI for innovative tasks (e.g., new company logo design).
Nov 2021-Sep 2022
Hung Fat Ho Food Limited
Marketing Executive
• Planned, executed, and reviewed marketing activities and promotional campaigns to boost brand awareness and sales for food products.
• Conducted market research and data analysis to develop effective marketing strategies.
• Successfully helped increase the value of the owner's restaurant during tough economic times. This involved redesigning menus, creating promotional posters, and taking professional food photos, which contributed to the restaurant being sold at a good price.
• Managed in-store marketing at Meyer Cookware's Kwun Tong store for the company's products. This included designing eye-catching posters (using Canva & Photoshop) to attract customers and regularly visiting the store to check stock, talk with customers, and gather market feedback from Meyer staff.
• Designed effective vehicle wrap advertisements for the company's delivery vans (using Canva & Photoshop), which promoted products across Hong Kong as the vans made deliveries, significantly increasing brand visibility.